—BUSINESS COACHING FOR THERAPISTS

Built to support the clinician behind the practice.

You were trained to support others. We are here to support you, with the tools, space, education, and community to help your practice thrive without burning out.

This is for you if...

  • You are a new therapist overwhelmed by the business side of practice

  • You are established but stuck, burnt out, or under-earning

  • You want to diversify your income beyond direct client hours

  • You have tried to grow but don't know where to start

  • You want clarity on your niche, brand, and clinical identity

  • You are ready to build something that works for you, not just your clients

Hi, I’m Shikha

I am a Registered Psychotherapist, entrepreneur, educator, the founder of The Therapeutic Way, Counselling and Psychotherapy Services, and co-founder of The Tamarind Soul. Over the past five years, I have built a clinical practice rooted in trauma-informed, somatic, and attachment-based care - and along the way, I learned something that nobody teaches you in graduate school: being a great clinician is only half the work.

The other half is building a practice that actually sustains you. That is why I now work with therapists, as a business coach, mentor, and educator.

I help clinicians at every stage, those just starting out and those ready to grow, build profitable, values-driven practices, step into leadership, find their niche, diversify their income, and create a career that does not cost them their wellbeing.

I teach from experience, not theory. I have done this work myself, the late nights, the self-doubt, the figuring it out as I went, and I am here to make that path clearer and faster for you.

  • Multi-locations & Canada-wide

  • 20+ Therapists

  • #1 in Narcissistic Abuse Recovery

  • Top 3 in Marriage Counselling

  • Award Winning Psychotherapy Clinic

  • Global Coaching Program

  • Retreats

  • Corporates Workshops

  • Multiple Wellness and Retreat Partners

— Business Coaching for Therapists—

Your training taught you to heal.
We'll teach you to build.

Most therapy programs teach you how to be a clinician. None of them teach you how to run a business. If you are struggling to attract clients, price your services, build your brand, or grow beyond one-to-one work, you are not alone, and you are in the right place.

Practice Building

From setting up your systems and pricing your services to attracting your ideal clients we help you build a practice that is financially sustainable and clinically aligned from the ground up.

Client Attraction & Retention

Getting clients through the door is one thing keeping them engaged and building a steady, consistent caseload is another. We help you develop a referral strategy, build community partnerships, and create an intake experience that converts inquiries into committed clients.

Finding Your Niche

Trying to work with everyone is the fastest road to burnout and invisibility. We help you identify the clients you are most equipped and energized to serve and build a practice around them with clarity and confidence.

Group Practice Development

Ready to grow beyond a solo practice? We help you navigate the transition from solo clinician to group practice owner from hiring associates and building a team culture to managing the legal, financial, and operational complexities that come with it.

Building Your Online Presence

Your ideal clients are looking for you right now. We help you show up online in a way that is authentic, professional, and magnetic from your website, SEO, and Psychology Today profile to your social media presence and Google ranking.

Growth & Scaling

Ready to move beyond the one-to-one model? We help established therapists diversify their income through group programs, online courses, workshops, and passive revenue streams.

Stepping Into Leadership

You have more to offer this profession than a full caseload. We help you step into your voice as a leader, educator, and advocate — whether that means supervising, teaching, speaking, writing, or building something bigger.

Burnout Prevention

Sustainability is not just financial. We help you build structures, boundaries, and systems that protect your energy so you can continue doing this work for the long haul.

Brand & Visibility

Your expertise deserves to be seen. We help you develop a clear clinical identity, a compelling online presence, and a niche that attracts the clients you are most equipped to serve. The right clients are not just looking for a therapist, they are looking for you specifically, and we make sure they can find you.

Why Work With Me

I have done what I am teaching you.

Before I coached a single therapist on building their practice, I built my own, twice. From the ground up, with no roadmap, no mentor, and no business training. Nobody handed me a blueprint. I figured it out by doing it, and sometimes by getting it wrong first. I want to save you the years, the mistakes, and the money it cost me to get here.

Built Two Practices from Scratch
Every system, process, and structure, built by me, from nothing.

Created My Own Websites
The software, the pages, the emails, figured out through trial and error until it worked.

Wrote All My Own Copy & SEO
With a background in writing, every word that has helped people find me online is written by me.

Built & Led a Team Across Multiple Locations
Hiring, onboarding, and leading therapists while maintaining a strong culture and clinical standard.

Built My Own Referral Network
Real relationships that have sustained my practice growth over time.

Navigated the Financial Side
Tax, deductions, income structure, the things nobody teaches you in grad school.

Learned to Price Without Guilt
I undercharged for too long. I will help you skip that chapter entirely.

Figured Out Systems That Work
Booking, intake, consent, cancellation, built through trial and error so you don't have to.

I Made Mistakes and I Learned From Every Single One

I hired the wrong people. I took on clients who weren't the right fit. I built things that didn't work and had to start over. I underpriced, overworked, and burnt out more than once. I am not sharing this to impress you. I am sharing it because those mistakes are exactly what make me qualified to guide you. I am not teaching from a textbook or a course I took online. I am teaching from years of real experience, the wins, the losses, and everything in between. That is the difference between information and wisdom. And that is exactly what I bring to every therapist I work with.

If you are ready to build something real — without the years of guessing it took me — I am here.

What Therapists Are Saying

Working with Shikha gave me the clarity and confidence I had been looking for since graduating. I finally feel like I know exactly who I serve, what I charge, and where I am going.

— Melissa, Registered Psychotherapist, Ontario

I had been in practice for four years and still felt like I was guessing. Shikha helped me get clear on my niche, raise my rates, and finally stop feeling guilty about running a business. The shift has been completely transformative, professionally and personally.

— Sarah, Registered Social Worker, Alberta

I came to Shikha feeling burnt out and underpaid, convinced that was just the reality of this profession. She showed me it didn't have to be. Within three months I had restructured my caseload, launched a group program, and increased my income by 40%.

— Alyssa, Registered Psychotherapist, Ontario

Choose the support that fits where you are.

Single Session

One 60-minute intensive session

$250

  • 60-minute focused coaching session

  • Pre-session intake questionnaire

  • Personalized action plan

  • Follow-up summary and resources

  • A space to ask your questions

book now

Business Audit

One 2 hour intensive session

$450

  • 120-minute focused on business audit

  • Covers website, SEO, marketing, copywriting, branding, systems, GMB account and more

  • Pre-session intake questionnaire

  • Personalized action plan

  • Follow-up summary and resources

3-Month Program

Bi-weekly sessions over 3 months

$1600

  • Everything from single session and business audit, plus…

  • 6 x 60-minute coaching sessions

  • Full practice audit

  • Personalized growth roadmap

  • Email support between sessions

  • Templates, tools, and resources

  • Accountability and check-ins

Not sure which option is right for you? Start with a complimentary discovery call and we'll figure it out together.